Hockey Australia Foundation to be promoted on Hockeyroos uniform
Published Thu 16 Dec 2021
Awareness of the newly relaunched Hockey Australia (HA) Foundation will receive a significant boost with the logo to be emblazoned on the Hockeyroos on and off field apparel.
Established in conjunction with the Australian Sports Foundation, the premise of the HA Foundation is to raise funds for the development of hockey in Australia, primarily the national junior participation program Hookin2Hockey.
The opportunity to drive awareness of the HA Foundation on the Hockeyroos’ uniform arose due to the current vacancy of a Hockeyroos ‘front of shirt’ sponsor following the departure of Ausdrill.
“The Hockey Australia Foundation is a crucial initiative to help reach more kids than ever before by introducing them to the sport of hockey and everything that is great about the sport at the introductory Hookin2Hockey level,” said HA Acting CEO Michael Johnston.
“As we continue to work towards securing a new major partner for the Hockeyroos, the HA Foundation is a fitting cause to promote on the apparel of our flagship national women’s team.”
“Sport is ingrained in Australian culture and the HA Foundation project is about enabling children to engage in physical activity in a safe, fun environment regardless of location, financial situation, gender and ethnicity.”
“Having the Hockey Foundation logo on the Hockeyroos apparel provides another avenue to promote the benefits of Hookin2Hockey and trigger people’s interest in how they can support the growth and development of hockey and happy, healthy kids.”
Financial support for the HA Foundation increases the resources that can be dedicated to rolling out Hookin2Hockey programs, in turn allowing more kids to pick up a hockey stick.
About Hookin2Hockey
Hookin2Hockey is Australia's national junior grassroots hockey program. It provides children with the opportunity to learn the basic necessary hockey skills, develop fundamental motor skills and make friends while beginning their love of hockey. The opportunity to engage in physical activity in a safe environment should be available to all Australian children regardless of location, financial situation, gender or ethnicity. Hookin2Hockey creates healthier, happier, more resilient and connected communities.
About the Australian Sports Foundation (ASF)
The ASF was established in 1986 with a purpose to raise money for the development of sport in Australia. The focus of the ASF is to raise tax-deductible philanthropic donations from private and corporate donors, to invest in the development of sport in Australia. Donations received are granted to sports clubs, National and State Sporting organisations, community organisations and athletes throughout Australia to support approved sporting projects and initiatives. The ASF operates in the philanthropic sector and competes with other charitable and social causes to seek donations from individuals and businesses and, through its charitable fund, from Private and Public Ancillary Funds.
