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Adina Hotels to bolster hockey in Australia with extended multi-year partnership

Published Mon 29 Apr 2024

Hockey Australia is delighted to retain its home away from home, inking a new two-year extension with exclusive accommodation partner, Adina Hotels.

Proudly worn on the back of the Hockeyroos playing uniform, and on the front of the Kookaburras shirt for this year’s FIH Pro League and the most recent Perth International Festival of Hockey, the agreement will see homegrown hotel brand, Adina Hotels maintain a strong presence with the sport’s flagship teams.

Adina will also remain the official partner of Hockey Australia’s suite of National Hockey Championships including, U14, U16, U18, U21, the Indoor Championships, Country Championships and Masters Championships.

Set to get the biggest boost from the extended partnership is community hockey, as Adina looks to increase its presence within Hockey Australia’s newest programme, Hookin2Hockey for 5 – 12-year-olds, as well as adding additional Adina Community Clinics across the country.

It’s an initiative that Hockey Australia CEO David Pryles says is vital for the longevity of hockey in Australia.

“Adina Hotel’s support at both the grassroots and elite level of our sport continues to be incredibly valuable. When you see the kids’ faces light up at an Adina Community Clinic, you see the true value of their support,” he said.

“We were excited in 2022 to align with Adina as a highly recognisable and respected Australian brand, and we would like to thank them for their commitment to hockey.”

“We look forward to continuing a prosperous relationship over the coming years.” Adina Hotels is part of the Australian International Hotel Group, TFE Hotels and has apartment style hotels in Australia, New Zealand, Germany, Austria, Switzerland, Denmark, Hungary, and Singapore.

In announcing the sponsorship, the group’s Chief Executive Officer, Antony Ritch, said the two brands were united in their unwavering support of grassroots community sports and in the desire to nurture the next generation of Olympic athletes.

“Adina’s partnership with Hockey Australia really resonates with our core values of community, family and a shared sense of belonging,” Antony said. “We’ve enjoyed a strong partnership with Hockey Australia over the past two years and are proud to be supporting hockey – from the youngest playing members right through to our Masters players.”

Ritch said the wider Adina team was also extremely excited to back the Kookaburras and Hockeyroos in their Paris Olympic campaign, and beyond.